Choosing Materials for Durable and Stylish Promotional Backpacks
If you want to purchase promotional backpacks for your company, think about their intended use, your budget, and what you want the corporate backpacks with logo to look like once they are completed. Those items will help you figure out what you want to do for your promotional item.
The Role of Materials in Backpack Durability
The materials make a big difference in a backpack’s durability and longevity. Consider something made of paper versus something made of cardboard. The cardboard is heavier and more durable, right? The same is true for backpack materials. The material put together with the design and other details comes together to create a durable or flimsy backpack, depending on what you choose.

Popular Materials for Promotional Backpacks
Durable backpacks come in a wide variety of materials, some of which are less expensive than others. Here are some of the popular promotional backpack material options:
- Nylon
Nylon is tear and water-resistant, making it a strong material for any backpack that gets heavy use or is carried outside a lot.
- Polyester
Polyester is a cheaper version of nylon and is strong but weaker than its counterpart. However, it resists fading in the sun and stains less easily.
- Canvas
Canvas is a natural material that looks vintage and shows eco-friendliness. The durable material is heavier but resists water less than synthetics.
- Specialty
There are plenty of specialty materials that are used for certain purposes, like extreme water resistance, high levels of strength, tear resistance, and so on. These materials are often reserved for specific performance needs and are not generally utilized in customized backpacks for promotion.
Material Features That Enhance Functionality
How will your backpacks be used? You want them to be functional and it’s nice if wearers are comfortable, too. The New York Times has tips for preventing back pain when wearing a backpack. Here are features that help the backpacks maintain a high level of functionality.
- Coatings
Some materials resist water better than others, but any material that is often used for backpacks can be coated with treatments that improve its performance in rainy conditions.
- Weaves
Backpacks with reinforced threads, like ripstop, have a grid pattern that stops any small tears from spreading across the whole backpack.
- Abrasion Resists
Backpacks often bump against the person carrying them, but abrasion resistance helps the material stand up against that kind of wear.
- Pockets
If the backpack has pockets and pouches within the material, that makes it even more functional for the user, which means they’ll use it for more things.
Branding Considerations for Materials
While you want any customized item to carry your brand image, stylish backpacks will stand out as even more special. Consider things like the backpack’s color, material qualities, and how you design the images you place on the item. Customers are less likely to use the item if they don’t like how it looks. Quality is important, but style and functionality matter even more.
If you choose cheap materials, that reflects on your brand as a whole. Customers won’t use the item, or will think poorly of you when it breaks down fast.

Practical Tips for Selecting the Right Material
The Washington Post has a list of favorite backpacks for travel, which can help you analyze options for your own customized backpacks. As you choose the right material for your promotional backpacks, use these tips.
Tip 1: Go with Quality
If you have to order fewer backpacks to get quality materials, that’s a good way to go. The quality of the backpack reflects on your brand. You don’t have to have all the bells and whistles to have quality materials.
Tip 2: Remember your Budget
It’s important to have a budget for any promotional project and to stick with it. The backpacks aren’t going to pay you back in cash and you don’t want to get into trouble purchasing a promotional item.
Tip 3: Think of Your Audience
Keep your audience in mind as you look at materials, design, and other details of the promotional backpack. Don’t design something childish if you want adults to use the item professionally and vice versa.
In conclusion
Durable backpacks with logos from Save Your Ink are a great way to create walking billboards that last for years into the future. There are a variety of materials to consider that can help with durability and longevity. Consider both your budget and the quality of the item as you move forward with the options. Your brand needs to reflect back on your company in true, positive ways.
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