How to Open UK Online Successful Casino Brand
Online gambling is a billion worth industry and one of the most successful business ventures in the UK. There are dozens of online casinos and betting sites where gamblers can enjoy a wide range of engaging and highly rewarding games. All online casino operators must be licensed by the UK Gambling Commission (UKGC) before they are allowed to offer any services or products to players. With the continually expanding gambling market, many new online casinos are being opened to meet the high demand for engaging games and other services. In this article, we have provided the necessary requirements for one to open a successful UK online casino brand.
Acquire a UKGC License
To run a successful online casino business, you must acquire a license from the UK Gambling Commission. This body is commissioned to provide licenses for all forms of online gambling in the Great Britain, including casino games, virtual sports, gaming software, bingo, and lotteries. Besides, the UKGC performs other duties such as investigating license holders, protect vulnerable and underage players, ensure that casinos offer secure payment options, and much more. It should be understood from the start that acquiring an online casino license costs around 150,000 euros in the UK.
Build an Appealing Website
Building a website is not complicated as many people think. You really don’t have to be a computer genius to create an appealing website. There are numerous online platforms and software that are designed to ensure that your website functions properly by providing back-end systems. The exciting thing is that they come in varying designs, and most of them are free to use. You will be able to personalize the casino websites with the features you fill will attract as many people as possible.
Choose Reputable Software
The software you choose for your casino website determines the success of your business. To provide your customers with the latest and engaging games, you need to partner with multiple software providers. If you are new in the industry, you need to understand that there are numerous casino software providers in the UK. What you need is a reputable provider to supply you with top-notch products. You will learn that some developers specialize in creating one type of casino game, e.g., online slots, while others will provide yours with everything you need starting from slots, blackjack, roulette, baccarat, poker as well as live casino games. One thing you should emphasize on is the cross-compatibility of the software with different platforms.
There are many UK based reputable casino software, developing companies that supply operators with unique and entertaining games. Some of the big names in the market are Microgaming, NetEnt, NextGen Gaming, Red Tiger Gaming, Play n Go, etc.
Add Convenient Transaction Options
If you are planning on starting a real money online casino, you need to incorporate different payment options to enable players to deposit and withdraw funds from their accounts. You will find different types of companies to choose from, but you only need to select the ones with an excellent reputation, low transaction costs, super-fast payouts, and much more. Additionally, the payment option should be secured with modern security systems such as 128/256 Secure Socket Layer (SSL) encryption technology to enhance security. Some of the most reliable online casino payment methods include Mastercard, Visa, Skrill, Neteller, Wire Transfer, Checks, PayPal, and Mobile payments.
Add a Blog Section
As you may be aware, the profit of a casino is generated from the customer’s lost bets. As such, you require as many players as possible to be able to earn a sustainable income. One of the best ways of attracting many players is by adding a blog section on your casino website where you will be updating SEO friendly content. By using specific keywords, you will be able to fish players to sign up. You can share blog post links to your website on different social media platforms like Facebook, Twitter, Medium, etc.
Use Generous Bonuses and Special Promotions
Both new and established online casino operators use different incentives to attract new and existing players to play at their sites. There are different types of bonuses you can use to attract customers to your new casino site. Depending on your budget and strategy, you may choose to include generous welcome bonus offers, reload bonuses, match-up bonuses, sign-up bonuses, free spin bonuses, cash bonuses, payment option bonuses, refer a friend bonus, etc. You should consider including wagering requirements in your bonus terms and conditions to keep off online idlers from misusing your offers.
Include Responsible Gambling Programs
According to the latest changes in the UK gambling laws, it is now mandatory for all UK Gambling Commission license holders to register with the GamStop program. This scheme is designed to help people with problem gambling to self-exclude themselves from playing at any UK based casino. Players can choose to be blocked for a period of 1 month, 6 months, or 5 years. This new law was established as a measure to protect players and to reduce cases of fraud in the gambling industry.
Hire Qualified Customer Support
The success of an online casino depends on the availability and qualification of the customer support staff. Most leading casinos provide customer support through different channels like live chat, email, or telephone 24/7. Also, you need to include a detailed FAQ section with all the answers that players may need.
Expect Stiff Competition
There is numerous well-established online casino in the UK market. As such, you need a good strategy to outsmart these operators. As aforementioned, one of the best ways to ways of outdoing your competitors is by using lucrative bonuses and special promotions, offering a wide range of games from reputable developers, providing safe and convenient payment options, and a visually attractive website.
Although the online casino is one of the most profitable businesses in the UK, it can be quite hard to start if you don’t do enough research. The elements we have provided in this article will help you to create a successful online casino in the UK. We suggest that you check out bCasino to see how a well-designed and successful online casino looks like.