Considering the rapid advancement of technology and increasing competitiveness, tremendous capabilities exist for the use of new technologies to advertise products offered.
With the availability of a QR code generator online, QR codes are now widely used in marketing today. Marketers use this two-dimensional barcode to promote the brands’ products and services and attract customers in a new digital way. Many brands see this tech tool as part of the digital marketing mix.
As QR codes are likely to surge with the increasing number of smartphone and internet-enabled mobile devices, we can see that brands using them as gateways to their mobile-optimized landing pages, and launching their popular mobile apps.
What is a QR code?
Abbreviated from the term “Quick Response Code”, a QR code is a type of matrix barcode first designed in 1994 for the automotive assembly means in Japan.
A QR code is capable of storing lots of information such as a URL, a document, a video, or an audio file.
When scanned using a smartphone camera or a QR code reader, the QR code allows the user to access information instantly.
QR code basic: Dynamic and Static QR code
If you’re a beginner in creating QR codes it is a must to know the basics of this technology.
When you generate QR codes in QR code generator software, you can choose to create them in a dynamic form or a static form.
A dynamic QR code provides the ability to change the destination address (for example, a video) to new content such as another video file or a different content like a PDF document.
With a dynamic QR code, you can also track the QR code scans such as the number of scans, the device used, and the location of the scanners.
On the other hand, a static QR code is good for content that you don’t have to change or modify. It also does not allow users to track the QR code scans.
In the field of advertising, dynamic QR codes are more useful and cost-efficient to use.
It also allows you to be more creative in using QR codes in your advertising as you can edit its QR code content whenever you want.
How to use QR codes in advertising?
QR code technology has varied uses in product advertising. These are some of the best QR code solutions you can use to promote your products, engage your customers, and gain more sales.
- Redirect customers to a video landing page
Promoting a product using videos is widely used today by marketers. Consumers are becoming more visual and they want engaging content like videos.
It also conveys a greater amount of information in a shorter amount of time than text-based media. And it engages your audience and stimulates emotions effectively.
Using a video QR code, the scanners will be redirected to a video display. It makes it easy to access a video right away using smartphone devices.
- QR code on the product packaging for sustainability efforts
Today’s consumers are environmentally conscious and would likely support a brand that helps in lessening environmental impact.
With the use of QR codes, you can convert your URL (webpage of how each product is made and where the ingredients are source) into a dynamic URL QR code and make your product packaging sustainable.
Having these codes on your product enables you to educate your customer about your product and allows your customer to buy a related product or complementary items.
- Boost online presence using social media QR code
Being active on social media is also important to promote your products to a wider audience. As it is an integral part of marketing today, marketers can use a social media QR code to store all their social media handles and gain more followers, likes, and subscribers by strategically placing them in areas where people can easily see and scan the code.
- QR codes on billboards
With the use of a QR code generator with logo online, you can create customized QR codes and place them on your billboard ads. Through this, you can grab the attention of your target audience and get compelled in scanning to know what’s inside the QR code.
QR codes are indeed a game-changing tool in the advertising field today. Because of its well-known advantages such as ease of scanning, being editable, and more, they can be used by marketers to achieve successful campaign results.
As it is integral to advertisers and marketers nowadays, adopting the use of it to better measure their advertising success is can be achieved thanks to its editable and tracking nature.
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