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Aside from making money while traveling the usual ways—teaching English, picking up odd-jobs, or maintaining an investment stock portfolio—there are ways to make sure that your blog itself is making you money. If you consider your blog as a product and service that you are selling to people, then, those people—your loving and dedicated readers—are the consumers of your product. So, the question is, how do you ensure that you are getting your product out there and making it appealing enough for your consumers? The answer lies in branding and marketing tactics. One important marketing tactic that is often neglected is email marketing.

Contrary to popular belief, email marketing is far from dead. The ridiculous, spammy email marketing that no one ever benefitted from is—and thank goodness for that—but there exists a form of email marketing at present that is one of the best possible resources for promoting your blog, but is the least tapped into—the subscribe button! Yes, that’s right, the people subscribing to your blog are actually in fact opting-in to your email list.

Email marketing in this fashion is a particularly effective method, because, unlike other forms of spam and advertisement, subscribing to a blog email list is a proactive opt-in action. Unlike passive forms of marketing, the subscriber is already interested enough in the content to want to read more later on down the road. Your email, therefore, won’t be an annoying spam tactic, but will be a kind reminder that this blog that they already like has new content. The consumers on the end of this type of marketing technique are more open and receptive to the campaign. What’s more, you can make your email subscription appeal more attractive through offering enhanced email security and communicating this to your readers. Virtual security is a hugely appealing selling point for users, so, if your audience feels confident that you will safeguard their information when they subscribe to you, then they will definitely feel more inclined to hit “subscribe”. For a quick run-down of email safety measures you could benefit from, cast your eye over the two sections named “email security” and “virus and spam protection” featured here.

Obviously, in order to generate traffic from the off, you need to be creating quality, engaging content on a consistent basis. But if you do not have a subscription feature set up on your blog, you are really shooting yourself in the foot. You are setting yourself up for a lot of one-time visitors that never make it back to your site. Even if your content is fantastic, without having people subscribe to the email list, they can easily forget where to find the blog, or just not go back because it is out of sight and out of mind. Getting an email notification of new content or a newsletter brings the blog back to the forefront of their minds and ensures that they have the means to keep coming back. And the more they keep coming back, the better it is for your blog: think of your web traffic and readership as currency, the more it goes up, the more profitable your business/blog.

Why does this web traffic matter? Ultimately, it’s a matter of ad revenue for page views. This really only matters if you are monetizing your blog by either selling a product, selling affiliate links, or selling space for a display ad. This is the way that the majority of bloggers make money from their blogs, but you won’t get any offers and collaborations without the traffic numbers to warrant such a collaboration.

So, the moral of the story is, if you want to get your blog to really work for you, invest in an email list; it will pay off in the long run.

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